Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture.,overview

This timely 2-day seminar provides a comprehensive view of what’s working in Web marketing – from the technical design of the site -- through creative and SEM content development -- to analytics and measurement. Based on years of research and results, this course offers clear direction for both the marketer and the programmer, and presents the time-tested action steps each can take to boost website ROI.

Most marketers have a fragmented understanding of what it takes to create, implement, and adjust a website for optimum ROI. This seminar breaks down the walls between the creative and technical sides of website development, and gets them working together for dramatic results.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Benefits of Attending

This is a multichannel approach to website marketing that illustrates how every element of direct marketing works to build and run a site that delivers top numbers. It offers technical information for the marketer, and clear marketing and business case information for the programmer.

Attendees will learn how to:
Develop an understanding of how and why things work in Web marketing; what technological and marketing practices to employ, and which ones to avoid
Make technical and creative development work hand-in-hand for SEO
Integrate search marketing skills into your everyday processes to increase search engine rankings
Employ social media to boost Website hits
Increase “free” traffic and decrease “paid” traffic – and why this is crucial
Stop being intimidated by web analytics – and make them work for you
Increase reporting effectiveness, identify change, and measure results

…and many more tools -- designed to get your marketing and IT teams working together as never before.

Who Should Attend

Professionals from all levels of the B-to-C and B-to-B Web marketing industries – creative and technical talent combined. Bring your entire team.

Marketing managers and directors
Creative managers and directors
Copywriters
IT managers and directors
Marketing VPs
Search marketers
Multichannel marketers

Why Should You Attend

This is the one event your entire team can attend together – to learn as a group how to integrate all your skill sets to focus purely on optimizing SEM and Web marketing. Instead of trying to organize fragmented skills, learned at multiple seminars and conferences, your team will learn all they need in one setting -- and return to work as a unit to implement changes overnight.

They’ll learn:
The Basics of Optimization
SEO Best Practices
Optimization Beyond Keywords
Web Analytics
Integrating Keyword Concepts Into website Architecture
Tiny Files That Create Big SEO Problems
SEO as Part of the Programming Mix
SEO as Part of the Marketing Mix
Blogs and SEO

…and so much more

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get up to 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Email Experience Council (Silver Membership), Search Engine Marketing Council and Marketing Technology Council.

Pre-Seminar Questionnaire

Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.

Registration Rates

Use Jet Blue when you book your trip to attend a seminar and receive 5% off your flight. Restrictions may apply.

DMA Member:	$1,399
Non-Member:	$1,699

Registration rates are subject to change.

Continental breakfast and lunch will be served and is included in your registration rate.

See information on how to join DMA.

SAVE $$$ BY BRINGING YOUR ENTIRE TEAM

There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.

Cancellation Refund Schedule
5 business days or more before the seminar date	Refund or account credit minus $50 processing fee
4 business days or less up to the seminar date	No refund – account credit minus $150 fee
1st day of seminar/no show	No refund – no account credit

Please note account credits must be used within a year

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.

How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org

Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture.