Statistics and Modeling for Direct Marketers

Learn How To Better Understand And Evaluate Direct Marketing Statistical Techniques - and Better Manage Your Modeling Projects

You know how important your customer database is. Now get up-to-speed on essential direct marketing statistical techniques that will enable you to amplify its power. This seminar has been around longer than any other DMA course. Since 1986, hundreds of companies have sent employees to DMA’s Statistics & Modeling for Direct Marketers Seminar. Many think of it as their own internal training course that prepares staff to make informed decisions and better manage modeling projects.

Benefits of Attending

Get Answers to All Your Important Questions, Including:

What are the most important statistical techniques available to direct marketers and how can we use them?
What’s the best way to determine the correct number of pieces to mail?
How can we tell if differences in test results are significant or due simply to chance?
Which is better – multivariate response analysis or traditional direct marketing RFM cell analysis?
How do neural nets work? How do their results compare to other modeling techniques?
What do we need to know to choose the correct multivariate techniques for a particular problem?
Is there a way to evaluate the benefits of modeling in dollars and cents?

Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.

Who Should Attend

Anyone directly involved with database marketing, response analysis, marketing, or financial analysis
Decision makers wanting a better understanding of analytical techniques
Account service personnel selling or recommending the use of sophisticated multivariate systems
Marketing Directors or Managers
Product or Brand Managers
Financial Analysts
List Managers or Brokers
Data Processing Managers.

Why You Should Attend

Before you start a modeling project, you need to ask the right questions about critical marketing practices if you are to make informed decisions, such as:

How can I determine the correct number of pieces to mail?
Are our test results significant or not?
Will modeling work for our organization?
Is there a way to evaluate the benefits of modeling in dollars and cents?
What do we need to get started? Hardware? Software?

Through a series of discussions and examples, Statistics & Modeling for Direct Marketers will help you build the statistical analysis skills you need to manage modeling projects confidently and successfully.

Pre-Seminar Questionnaire

Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.

FREE BONUSES

Free Web Resources hand-picked by the instructor. They’ll make it easy to calculate the right sample size and confidence intervals, tell if test results are significant, determine how many pieces to mail to beat the control, decide what to do if both the back-end and up-front response changes, and more.
You will receive a workbook packed with over 400 pages of valuable information you can continually refer to back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other tools for improving your company’s results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.
Attendees tell us this workbook alone is worth the price of admission!

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Analytics Council, Financial Services Council and List & Database.

Registration Rates

Use Jet Blue when you book your trip to attend a seminar and receive 5% off your flight. Restrictions may apply.

DMA Member:	$1,399
Non-Member:	$1,699

Registration rates are subject to change.

Continental breakfast and lunch will be served each day and is included in your registration rate.

See information on how to join DMA.

SAVE $$$ BY BRINGING YOUR ENTIRE TEAM

There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.

Cancellation Refund Schedule
5 business days or more before the seminar date	Refund or account credit minus $50 processing fee
4 business days or less up to the seminar date	No refund – account credit minus $150 fee
1st day of seminar/no show	No refund – no account credit

Please note account credits must be used within a year

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.

How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org

Statistics and Modeling for Direct Marketers Seminar