Social Media Smarts: An Introduction to the Social Web, Tools and Strategies Overview

This new course will teach you all you need to know to form ongoing connections with your customers online — and keep ahead of the competition. There are so many ways to connect: blogging, social networking, content sharing, and promotion. And it's easier than you think! In two-days you’ll leave with cutting-edge skills for brand monitoring and reputation management, to keep your name positive in every social media channel. Through lively discussions and interactive exercises, we’ll demystify social media marketing. You’ll master practical, real-world applications, and construct your own unique social media strategy with input from our instructor — one of the best-known practitioners in the social media world.

Benefits of Attending

Demystify social media and learn how to grow your business with the RIGHT social media strategy:

Discover social media tools plus do’s and don’ts for social media marketing
Learn the who, what, where, when and why of blogging and blog marketing
Understand the mechanics measuring the social web including online reputation management
Learn to leverage your digital assets for social media promotion including images, video & podcasts
Explore how microblogging, social bookmarking and wikis can extend your reach online
Pull together social media basics, tools and examples to develop a practical social media strategy

Who Should Attend

Social media implications are universal and impact the Fortune 1000 and small businesses

Small business owners
Senior executives
Managers
Front line marketers

Job Functions in:

Direct Marketing
Advertising
Web Content & Marketing
Public Relations
IT

Why Should You Attend

Learn how to define social media, understand tools and practical applications for developing your own social media strategy. Live online exercise which will introduce you to practical applications of social media tools.

Attendees will construct an outline of their own social media strategy which will be reviewed by the instructor.

Listed below are some of the topics that will be covered at this two- day seminar:

Introduction to Social Media
Marketing Socially: Creating and Promoting Blog Content
Social ROI: Measuring Blogs and the Social Web
Step Up to Social Networking
Videos and Podcasts and Images Oh My!
Social Roundup: Microblogging, Social Bookmarking and wikis

Pre-Seminar Questionnaire

Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.

Registration Rates

Use Jet Blue when you book your trip to attend a seminar and receive 5% off your flight. Restrictions may apply.

DMA Member:	$1,399
Non-Member:	$1,699

Registration rates are subject to change.

Continental breakfast and lunch will be served and is included in your registration rate.

See information on how to join DMA.

SAVE $$$ BY BRINGING YOUR ENTIRE TEAM

There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you must cancel, please submit cancellations in writing to the DMA Customer Service Dept. Registrations canceled at least 5 days before the event will be refunded 100%. Cancellations received less than 5 days before the event will not be refunded. Rather, the remaining balance will be held on account for a future DMA event within 12 months of the cancellation. Please note that all account credits must be used within 1 year.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.

How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org