Multichannel Marketing Seminar

It's not easy to be a marketer in 2007. You have more demanding customers, more aggressive competition, and more channels than ever. This means you have to build programs that are harder to manage and more difficult to measure.

How do you make smart decisions? How do you find new customers? How do you allocate your marketing budget? Measure the success of your program? Create messaging that resonates across every channel? Ultimately, how do you build a program that’s focused on customers and profits at the same time?

Chances are, you’re already using more than one channel. But are you doing it right or flying blind?

• Successful and strategic multichannel integration allows you to:

• Increase the number and variety of purchases per customer
• Deliver a unified brand experience for prospects and customers across all media
• Strengthen customer relationships through additional interactions
• Create a more robust database by collecting unique data from each channel
• Measure campaign success, marketing ROI, and customer lifetime value

If you are sending out a combination of materials (e-mails, newsletters, direct mail, etc.) without a comprehensive integration strategy, you’re not only missing out on the benefits, you could be pushing your customers away!

Are double-digit increases realistic?

Yes! Studies have shown that customers who buy from two channels (vs. just one) are between 20 and 60% more valuable, while triple-channel buyers are 60-125% more valuable! Plus, multichannel shoppers have a lower attrition rate and buy a wider range of products.

If you are interested in taking a seminar about mutlichannel marketing, please see our NEW seminar Strategies for Optimizing Customer Acquisition & Media Planning