Introduction to Email Marketing Seminar

Make sure your email is successfully delivered, opened, read, and acted upon. This basic seminar will show you strategies and tactics for complying with legislative restrictions and overcoming spam blockers that make it difficult for your messages to reach their destinations. From basic terminology … to strategic development … to laying out an integrated campaign across your entire business plan … to analysis, you’ll learn the important fundamentals of developing a winning email campaign that boosts profits and wins new customers.

Download a PDF of the Introduction to Email Marketing Seminar brochure.

Please Note: This seminar is only available as an In-House seminar. For more information about DMA’s In-House Training Program visit www.dmainhouse.org, call our in-house training manager at 212.768.7277, ext.1609, or email inhousetraining@the-dma.org. To request an In-House Training brochure, click here.

Benefits of Attending

Whether you are launching your first email campaign or looking for ways to beef up the response of your existing strategy, this introductory seminar has the answers to your most pressing questions:

Government regulations seem to change every day – what do I need to know and do to market safely?
What are the most costly mistakes made in opt-in and opt-out? How can I avoid them?
What are the key steps in implementing an email campaign? Can any steps be safely eliminated?
Is there a cheap and easy way to test?
Email copy is different – but in what ways specifically?
How can I get control of responses and accurately measure ROI?

Who Should Attend

Directors, Managers and Consultants in:
Digital & Interactive Marketing
Marketing, Sales, Advertising
Communications
Business Development
New Media Planning
Product & Brand Management
Marketplace Development
Web Site Development
Internet Services
Customer Service

Why You Should Attend

In one day, we’ll walk you all the way from setting marketing objectives to deploying your campaign to measuring your response. You’ll learn proven best practices you can apply today to drive response, including:

Winning techniques for writing email copy
Tools for measuring your success
The difference between opt-in, opt-out and spam
Tips for fulfilling all the government regulations that apply to your campaign
Mistakes to avoid when creating your campaign

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!

Continuing Education Units Awarded

Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.