Programs For Educators Who Teach Direct Marketing

Try the Beta version of DMEF's new website, www.directworks.org
New and Updated Teaching Modules are now available for preorder! (Availability in 2009)
Call for Papers at www.researchsummit.org - The Direct/Interactive Marketing Research Summit
List Selection Tool from Nextmark and The DMEF
Book News
Teaching Resources
Conference Proceedings:
Advertising Educational Foundation

Richard Hammond Visiting Lecturer

Sponsored by Lake Group Media, Inc.

DMEF can bring direct or interactive marketing professionals to visit your class, club meeting, or career fair. Content will be tailored to student interests (database/relationship marketing, e-commerce and the Internet, creative, privacy issues, etc.). Information about careers and direct and interactive marketing's roots in direct mail and mailing lists are included. A limited number of visiting lecturer opportunities are available. Contact Jeff Nesler, Program Manager at jnesler@the-dma.org for details.

Teaching Resources

Cases

Direct Marketing cases are available through DePaul University's Case Writers' Workshop (skelly@.depaul.edu) [312-362-8130] and Harvard Business School

The DMEF Data Set Library

Recommended for academic research or for use by professors in graduate business courses. Click here for more information.

Access to the DMA Library

For research purposes, full-time college students and professors may visit and use DMA's Library and Resource Center in New York City free of charge. An appointment must be made in advance (call 212.768.7277, ext. 1930) and student or academic identification must be presented upon arrival.