The DMA Insert Media Council Award

The DMA Insert Media Council has been honoring individuals and companies for over ten years who have made significant contributions to the growth of the Insert Media industry.

Nominating Criteria

An individual or company can be nominated and will be based on the following criteria:

• Position in the Insert Media Industry: Use of Insert Media as a major customer acquisition channel; recognized as a major Insert Media broker or manager. Must have a solid working knowledge of all facets of Insert Media, including, but not limited to, package inserts, statements, co-op mailings, ride-along programs, blow-in programs, Free Standing Inserts (FSIs), etc.
• Time in the Insert Media Industry: Must be actively involved in Insert Media for a continuous period of at least 10 years.
• Innovator: The candidate must have been instrumental in the development of new and unique creative formats of non-traditional channels.
• Recognized as an "Industry Leader": The candidate should have been instrumental in the growth and development of Insert Media. For example, what has he/she done towards the cultivation of new mailers and the development of new programs?
• Education: Participation in activities contributing to the education of others in the industry, speaking engagements, articles in trade publications, mentoring, Council participation, etc.
• Industry Respect: The candidate should be respected by and supportive of industry peers.

Past Winners

2007 - Paulette Kranjac, Founder, List Process Company

In 1983, Paulette Kranjac founded the List Process Company. Since then, she has been a bellwether of the profession, continuing to be a strong advocate of using insert media to generate new business. For 25 years, Blair Corp. has been listening to Kranjac and using inserts as a prime source of new business.

Kranjac was active on DMA’s original Alternate Response Media Council. Her articles on the benefits of insert media have appeared in numerous trade publications. She is also recognized today as one of the most significant brokers of all facets of insert media.

2007 - Dennis Erickson, VP, Insert & Print Media, Paradysz Matera

Dennis Erickson is the vice president of insert and print media for Paradysz Matera, where he has been instrumental in the planning and placement of more than four billion inserts for his various clients.

While he guides his clients in the use of the more common forms of insert media, Erickson is well-known for having pioneered and developed some non-traditional insert media programs. Working with such accounts as AOL, AARP, and Vonage, he has been successful in structuring distribution deals with leading major consumer brand packages.

2007 - Lenox Collections

Lenox Collections is a prime user of insert media. The company uses hundreds of millions of inserts annually in its quest for new business. For Lenox, insert media has not only been a proven source of new customers, but a source of new customers with a solid lifetime value. Lenox uses all facets of insert media — from packages to billing statements to free-standing insert sections in the Sunday newspapers.

Often, customers find more than one Lenox offer in most insert offerings. With its vast product line, Lenox Collections is widely recognized as one of the premier direct marketers in the profession today.

For more information, please contact Susan Zuniga at (212) 768-7277 ext. 1568 or szuniga@the-dma.org.

back to top

© Direct Marketing Association | Privacy Statement | Share