List / Database

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

August 26, 2008 DMA Career Center Launched; Largest Online Career Center for Direct Marketing Professionals
August 13, 2008 DMA08 Connects Attendees to State-of-the-Art Education; DM Basics and Database & Analytics Tracks for the Novice and the Veteran
August 13, 2008 DMA08 Connects Attendees to State of the Art Education
August 11, 2008 DMA Publishes 'Direct Mail Best Practices, Benchmarks, and Strategies'; First of Its Kind Report
June 3, 2008 ALC SPONSORS MAIL MOVES AMERICA KIOSK AT DM DAYS NEW YORK
April 17, 2008 DMA Research Now Selling Database Licenses
April 2, 2008 DMA's Fast Forward, Directo Day, International Day, and List Day Incorporated Into 2008 DM Days New York Conference & Expo
March 6, 2008 DMA Publishes 30th Edition of 'Statistical Fact Book'
December 17, 2007 DMA List Leaders Group Announces 2008 Chair & Vice Chair
December 12, 2007 NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
December 10, 2007 Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
November 28, 2007 DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
November 8, 2007 NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
October 25, 2007 NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
October 23, 2007 NCDM 2007 Conference & Exhibition to be Held December 10-12
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
July 11, 2007 DMA List and Database Council Honors DeVito and Morrison
June 6, 2007 DMA List and Database Council to Honor ALC's Fran Green with 2007 List Leader of the Year Award
June 4, 2007 DMA International Council to Honor MLA's James Thornton and IAPA s Daniel Rutenberg
May 29, 2007 DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs

Articles for List & Database Marketers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and list/database marketers.

Suggested White Papers

Ad Networks And How To Choose Them - July 2008 -- By Robert TasSportgenic
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008 -- By Megan OuelletListrak
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2
CRM is not only Information Technology - June 2008 --
Real-Time Email Address Validation: Build or Buy? - June 2008 -- Bill Kaplan and Jodi Baier Freshaddress,Inc
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi
DMA Quarterly Business Review - Q1 2008 - May 2008 -- Direct Marketing Association
Membership In the Safe Harbor Program by Data Processors - May 2008 -- Christopher Kuner Hunton&Willams
Email Frequency: How Relevancy Tactics Changed The Rules - May 2008 -- Megan OuelletListrak
A new model for CRM - May 2008 -- Nelise Zymberg ZymbergMarketingDireto
Putting the Relationship back in Relationship Marketing - April 2008 -- Andy Hasselwander and Laird RawsthorneMarketBridge
The Benefits of Partnering with an Outside Database Firm - March 2008 -- Susan Williamsonctrac
Marketing Automation and the Enterprise Opportunity - March 2008 -- Winterberry Group Winterberry Group
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content - March 2008 -- Megan Ouellet Listrak
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008 -- Megan Ouellet Listrak
The Art and Science of Email Marketing - March 2008 -- Megan OuelletListrak
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008 -- Melissa DataMelissaData
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008 -- Winterberry Group Winterberry Group
DM ANALYSIS 2007 - March 2008 -- Laszlo CsankHungarian Direct Marketing Association
Web Analytics - A Reporting Approach - February 2008 -- By Robert Blakeley WebMD
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008 -- by PetskyPrunier PetskyPrunier
Postal rates have gone up. Now what? - December 2007 -- by Gary Seitz C.TRAC information solutions
The Real Value of Web Analytics - October 2007 -- by Neil Bornman Acceleration
What is Address Abbreviation and Why Should I Care? - October 2007 -- by Cassiopeia Information Technologies, LLC Cassiopeia Information Technologies
Politics, Profits, and Proactive Marketing: Anticipating Spending in the World of B2i. - October 2007 -- by John F. Hood MCH
Pushing the Envelope: The Secret to Higher Inserting Productivity - October 2007 -- by Carro Ford Weston, MeadWestvaco
Color Preferences of Consumers - October 2005 -- BuzzBack Market Research and Patone

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition and retention. Conference exhibition is also an outstanding opportunity to show off your goods and services. You'll connect with key decision makers with the ability to to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.

Selected Events

09/10/2008	Circulation Achievers Luncheon	New York, NY	Register Now!
09/10/2008	Circulation YP Seminar	New York, NY	Register Now!
09/16/2008	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
09/23/2008	Insert Media Council Virtual Seminar	Virtual Seminar	Register Now!
09/25/2008	Predicting Customer Behavior	New York, NY	Register Now!
10/03/2008	What's New, and What's Working, in B-to-B Direct Marketing	Virtual Seminar	Register Now!
10/11/2008	DMA08 Conference & Exhibition	Las Vegas, NV	Register Now!
10/28/2008	Recession Proof Your Direct Marketing Plan	Virtual Seminar	Register Now!
11/04/2008	Database Marketing	New York, NY	Register Now!
11/18/2008	Using Data To Identify and Reward Customers	Virtual Seminar	Register Now!
12/08/2008	National Center for Database Marketing (NCDM)	Orlando, FL	Register Now!
12/09/2008	Circulation Council Holiday Lunch	New York, NY	Register Now!
12/11/2008	Insert Media Council Roast & Toast Lunch	New York, NY	Register Now!
12/11/2008	Statistics & Modeling	New York, NY	Register Now!
01/26/2009	Database Marketing	Phoenix, AZ	Register Now!
02/02/2009	17th Annual Catalog on the Road	Cambridge, MA	Register Now!
03/04/2009	Predicting Customer Behavior	Chicago, IL	Register Now!
03/10/2009	Web Marketing - Design. Navigation. Analytics	Chicago, IL	Register Now!
04/06/2009	Business-to-Business Lead Generation Conference	New Orleans, LA	Register Now!
04/28/2009	Database Marketing	Chicago, IL	Register Now!
05/14/2009	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!

DMA List & Database Council
DMA List & Database Council is to provides a forum for its members to discuss key trends, issues and technological developments that pertain to the use of mailing lists and databases.

Preference Services
Save money by doing the right thing. The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.