Consumer Services

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

September 5, 2008 Celebrate Advertising Week 2008 at DMA s Sept. 22 'Direct + Digital' Marketing Forum
September 5, 2008 comScore: All Consumer Income Segments Cutting Back; Majority Use Internet to Find Better Prices
September 4, 2008 As Shoppers Shift Shopping Patterns, Discount and Value Retailers Benefit: Report
September 2, 2008 FedEx Launches Domestic Service in Mexico
August 29, 2008 Nielsen Reports Growth in Asian and Hispanic US Households for 2008-2009 TV Season
August 29, 2008 Olympics Websites Win Gold Medals for Speed and Reliability, Keynote Finds
August 29, 2008 Federal Express Issues Virus Alert: Fraudulent Emails May Contain a Virus
August 27, 2008 'Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness'
August 27, 2008 DMA Releases 'Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness'
August 26, 2008 DMA Career Center Launched; Largest Online Career Center for Direct Marketing Professionals
August 26, 2008 Email Experience Council Releases Retail Email Guide to the Holiday Season
August 26, 2008 DMA Politically Direct (Summer 2008): States Focus on Behavioral Marketing
August 26, 2008 DMA Politically Direct (Summer 2008): Implementation of Postal Reform Law Advances
August 26, 2008 DMA Politically Direct (Summer 2008): FTC Approves New CAN-SPAM Rules
August 26, 2008 DMA Politically Direct (Summer 2008): Summer 2008 State Report
August 26, 2008 DMA Politically Direct (Summer 2008): Canada's Do Not Call Registry Launches Sept. 30
August 25, 2008 DMA to Host Sept. 10 Virtual Seminar, Entitled 'Mobile Marketing: Consumer Perspectives'
August 14, 2008 Email Experience Council Launches Speakers Bureau; Experts Spread Best Practices, Invite New Practitioners into Email Marketing Community
August 13, 2008 DMA08 Connects Attendees to State-of-the-Art Education; DM Basics and Database & Analytics Tracks for the Novice and the Veteran
August 11, 2008 DMA Publishes 'Direct Mail Best Practices, Benchmarks, and Strategies'; First of Its Kind Report
August 8, 2008 DMA Extends Deadline for 'Marketer of the Year' Nominations to Aug. 14
May 21, 2008 DMANF TESTIFIES ON UNIVERSAL SERVICE OBLIGATION OF US POSTAL SERVICE AND POSTAL MONOPOLY
March 25, 2008 Email Experience Council Releases Inbox Management Tips
March 18, 2008 DMA Applauds US Postal Service's 'Mail Back' Program
March 12, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Computer and Electronics Industry'
March 11, 2008 Exciting New Features at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
March 5, 2008 DMA Urges Senate Leadership to Provide Consumer Product Safety Commission Greater Flexibility in Determining Effective Consumer Notification of Hazardous Products
March 3, 2008 DMA Releases Quarterly Business Review (QBR)
February 29, 2008 DMA's Greco Makes Statement on Resignation of FTC Chairman Majoras
February 19, 2008 DMA Testifies in Opposition to Governor Spitzer's Proposal to Tax Out-of-State Marketers
January 30, 2008 DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24
January 23, 2008 DMA Releases Statement Regarding New York Governor Spitzer's Proposal to Tax Out-of-State Marketers
January 23, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
January 17, 2008 DMA Testifies Against Streamlined Sales and Use Tax Agreement Before Florida Taxation Commission
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
October 15, 2007 DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust
October 11, 2007 DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
September 14, 2007 DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
September 6, 2007 DMEF's Auction for Education Kicks Off
September 6, 2007 DMA Appoints Dr. Edward T. Manzitti Vice President of Research
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
July 26, 2007 DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM

Articles for Marketers of Consumer Products and Services
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and marketers of consumer products and services.

Suggested White Papers

Vision Based On Resources - August 2008 -- By Nelise ZymbergZymberg Marketing Direto
Small Business Guide To Web-Based Video Marketing - July 2008 -- By Paul BuraniClicksharp Marketing
Bring Unknown Prospects To Life And Make Them Your Customers - July 2008 -- By Paul McConvilleTARGUSinfo
How to Master Customer Acquisition: On-Demand Lead Scoring - July 2008 -- By Kim GarnerTARGUSinfo
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008 -- By Megan OuelletListrak
The Loyalty Marketing Mix - July 2008 -- By Rick FergusonColloquy
The Difference Engine - July 2008 -- By Rick FergusonColloquy
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi
DMA Quarterly Business Review - Q1 2008 - May 2008 -- Direct Marketing Association
The Brand Persuasion Wheel - May 2008 -- Ulli Appelbaum brandchannel.com
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content - March 2008 -- Megan Ouellet Listrak
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008 -- Megan Ouellet Listrak
The Art and Science of Email Marketing - March 2008 -- Megan OuelletListrak
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008 -- Melissa DataMelissaData
Making Mail Relevant: The Perception of the Receiver - March 2008 -- Howard WrightPitney Bowes
DM ANALYSIS 2007 - March 2008 -- Laszlo CsankHungarian Direct Marketing Association
Quarterly Business Review, Quarter 4, 2007 - February 2008 -- Direct Marketing Association
Web Analytics - A Reporting Approach - February 2008 -- By Robert Blakeley WebMD
2008 Direct Mail Format Report - February 2008 -- By Ballantine CorporationBallantine Corp
Robust Email Intergration Delivers Increased Conversion Rates - January 2008 -- By Charisse Tabak Acceleration
Increasing Response Rates with 1:1 Campaigns - January 2008 -- By L2 L2
Market Research In The New Marketing Strategy Paradigm - January 2008 -- By Joy Josephs eNumerys Global
Postal rates have gone up. Now what? - December 2007 -- by Gary Seitz C.TRAC information solutions
What is Address Abbreviation and Why Should I Care? - October 2007 -- by Cassiopeia Information Technologies, LLC Cassiopeia Information Technologies
Do it Yourself Social Media Marketing - October 2007 -- by Ross Dunn Stepforth Web Marketing Inc.
The New Rules of Email Marketing - October 2007 -- Prepared by Silverpop Silverpop
DMA Quarterly Business Review - Q3 2007 - October 2007 -- Direct Marketing Association
Seven Deadly Mistakes Multichannel Marketers Make - July 2007 -- Solar Communications
Color Preferences of Consumers - October 2005 -- BuzzBack Market Research and Patone

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find the latest information on consumer marketing. At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to find goods and services. See our current conference calendar.

Selected Events

09/08/2008	DMA Comprehensive Email Marketing Strategies	San Francisco, CA	Register Now!
09/09/2008	Direct Marketing Law in the 21st Century	Arlington, VA	Register Now!
09/10/2008	Circulation Achievers Luncheon	New York, NY	Register Now!
09/10/2008	Circulation YP Seminar	New York, NY	Register Now!
09/16/2008	Crucial Mistakes in Customer Analytics	Virtual Seminar	Register Now!
09/16/2008	Insert Media Council Luncheon	New York, NY	Register Now!
09/16/2008	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
09/22/2008	DMA Events @ Advertising Week 2008	New York, NY	Register Now!
09/23/2008	Mastering the 50+ Marketplace	Miami, FL	Register Now!
09/25/2008	Predicting Customer Behavior	New York, NY	Register Now!
10/11/2008	DMA08 Conference & Exhibition	Las Vegas, NV	Register Now!
10/28/2008	Recession Proof Your Direct Marketing Plan	Virtual Seminar	Register Now!
11/03/2008	Direct Marketing Math & Finance	Chicago, IL	Register Now!
11/18/2008	Using Data To Identify and Reward Customers	Virtual Seminar	Register Now!
12/01/2008	Secrets of Copywriting	New York, NY	Register Now!
12/01/2008	Web Marketing - Design. Navigation. Analytics	San Francisco, CA	Register Now!
12/08/2008	National Center for Database Marketing (NCDM)	Orlando, FL	Register Now!
12/11/2008	Statistics & Modeling	New York, NY	Register Now!
03/10/2009	Web Marketing - Design. Navigation. Analytics	Chicago, IL	Register Now!
04/21/2009	Mastering the 50+ Marketplace Seminar	New York, NY	Register Now!
04/27/2009	Direct Marketing Math & Finance	Atlanta, GA	Register Now!
06/02/2009	Direct Marketing Math & Finance	New York, NY	Register Now!

Retail Marketing Council
DMA Retail Marketing Council provides a venue for education and dialogue for retailers and their service partners interested in the art and science of direct and database marketing as well as customer relationship management to grow profits at retail.

DMA Directo: Council for Hispanic Marketing
The goal of DMA Directo: Council for Hispanic Marketing is to educate direct marketers about the Hispanic market and provide support in targeting this segment..

Preference Services
The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.