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News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

September 5, 2008 Celebrate Advertising Week 2008 at DMA s Sept. 22 'Direct + Digital' Marketing Forum
August 29, 2008 Nielsen Reports Growth in Asian and Hispanic US Households for 2008-2009 TV Season
August 29, 2008 Olympics Websites Win Gold Medals for Speed and Reliability, Keynote Finds
August 29, 2008 Federal Express Issues Virus Alert: Fraudulent Emails May Contain a Virus
August 26, 2008 DMA Career Center Launched; Largest Online Career Center for Direct Marketing Professionals
August 26, 2008 DMA Politically Direct (Summer 2008): States Focus on Behavioral Marketing
August 26, 2008 DMA Politically Direct (Summer 2008): Implementation of Postal Reform Law Advances
August 26, 2008 DMA Politically Direct (Summer 2008): FTC Approves New CAN-SPAM Rules
August 26, 2008 DMA Politically Direct (Summer 2008): Internet Alliance Supports Laws Cracking Down on Sex Offenders Online
August 26, 2008 DMA Politically Direct (Summer 2008): New York Clarifies Affiliate Sales Tax Law
August 26, 2008 DMA Politically Direct (Summer 2008): Summer 2008 State Report
August 26, 2008 DMA Politically Direct (Summer 2008): Behavioral Targeting and Online Advertising Under Scrutiny; DMA Responds
August 26, 2008 DMA Politically Direct (Summer 2008): Canada's Do Not Call Registry Launches Sept. 30
August 26, 2008 DMA Politically Direct (Summer 2008): DMA Names Linda Woolley EVP Government Affairs
August 26, 2008 DMA Politically Direct (Summer 2008): Happening on the Hill
August 19, 2008 DMA Responds to FTC's Telemarketing Sales Rule Amendments Regarding Prerecorded Calls
August 14, 2008 Email Experience Council Launches Speakers Bureau; Experts Spread Best Practices, Invite New Practitioners into Email Marketing Community
August 13, 2008 DMA08 Connects Attendees to State-of-the-Art Education; DM Basics and Database & Analytics Tracks for the Novice and the Veteran
August 12, 2008 2008 DMA Hall of Fame Winners Announced: Jan Brandt, Andi Emerson, W. Howard Lester, Charles Williams
August 11, 2008 DMA Publishes 'Direct Mail Best Practices, Benchmarks, and Strategies'; First of Its Kind Report
August 8, 2008 DMA Extends Deadline for 'Marketer of the Year' Nominations to Aug. 14
June 5, 2008 DMA's Quarterly Business Review (QBR) for Quarter 1 Indicates Softness in Year-Over-Year Revenue
May 21, 2008 AUTHOR KEITH WARDELL PUTS MARKETERS BACK IN THE DRIVER'S SEAT AT 25TH ANNUAL CONFERENCE FOR CATALOG AND MULTICHANNEL MERCHANTS
March 4, 2008 DMA Publishes 'The B-to-B Sphere of Influence: Best Practices'
March 3, 2008 DMA Releases Quarterly Business Review (QBR)
February 27, 2008 Debbie Oenning Earns 2008 DMA B-to-B Marketer of the Year Award
February 20, 2008 DMA B-to-B Marketing Conference Keynoters to Get Down to Business
February 6, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Health Services Industry'
February 5, 2008 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) is Set for May 19-22 in Orlando
February 4, 2008 DMA to Present B-to-B Marketing Conference March 3-5 in Orlando
January 31, 2008 DMA Circulation Council to Induct Susan M. Allyn into Circulation Hall of Fame
January 30, 2008 Wacom and eROI Win Email Experience Council's Email Performance Award
January 30, 2008 DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24
January 28, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Automotive Industry'
January 25, 2008 The Nonprofit Federation of the DMA Honors Kelly B. Browning
January 25, 2008 Email Experience Council Releases Retail Email Unsubscribe Benchmark Study
January 24, 2008 DMA Financial Services Conference Keynotes to Focus on Market Opportunities
January 23, 2008 DMA Releases Statement Regarding New York Governor Spitzer's Proposal to Tax Out-of-State Marketers
January 23, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
January 18, 2008 Email Experience Council Announces Finalists for Email Performance Award
January 17, 2008 DMA Testifies Against Streamlined Sales and Use Tax Agreement Before Florida Taxation Commission
January 17, 2008 DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry'
January 16, 2008 A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008
January 15, 2008 DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals
January 14, 2008 DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded
January 10, 2008 DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
January 7, 2008 DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
January 4, 2008 DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
January 4, 2008 DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
December 18, 2007 DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 17, 2007 DMA List Leaders Group Announces 2008 Chair & Vice Chair
December 13, 2007 Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008
December 12, 2007 NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
December 11, 2007 Harrah's Entertainment Katrina Lane to Keynote at NCDM in Las Vegas
December 11, 2007 DMA and DIRECT Magazine Present 2007 NCDM Database Excellence Awards
December 11, 2007 DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 11, 2007 DMA Praises FTC's Workshop on Use of Social Security Numbers By Private Sector
December 10, 2007 Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
December 7, 2007 Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego
December 6, 2007 In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
December 3, 2007 DMEF Launches Shankar-Spiegel Dissertation Award
November 28, 2007 DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
November 28, 2007 DMA Applauds FTC Study on Identity Theft
November 27, 2007 DMA 'Customer Prospecting and Retention Report' is Updated, Expanded
November 15, 2007 DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations
November 14, 2007 New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates
November 14, 2007 Email Experience Council Launches Email Performance Award
November 14, 2007 DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers
November 14, 2007 PRC Briefs DMA Members on Final Ratemaking Regulations
November 12, 2007 National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
November 12, 2007 DMA's New 'Getting Creative With Copywriting' Report Is Devoted Exclusively To Direct Mail Copy
November 8, 2007 NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
November 8, 2007 Email Experience Council Releases Schedule for Email Evolution Conference
November 2, 2007 DMA Highlights the Critical Importance of Advertising- Supported Internet Content at FTC Town Hall Meeting on Behavioral Marketing
November 1, 2007 DMA Survey Finds That the Majority of Web Users Prefer the Current Model of Online Advertisements
October 30, 2007 DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014
October 26, 2007 DMA Lauds Senate for Further Extension of Internet Tax Moratorium to 2014
October 25, 2007 NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
October 25, 2007 DMA Insert Media Council to Honor Paulette Kranjac, Dennis Erickson, and Lenox Collections
October 24, 2007 DMA Seminar Has Predicting Customer Behavior Down to a Science
October 23, 2007 NCDM 2007 Conference & Exhibition to be Held December 10-12
October 22, 2007 United We Stand: DMA Seminar Creates a Web of Teamwork
October 17, 2007 Direct Marketing Association Presents 2007 International ECHO Awards
October 16, 2007 DMA Names Microsoft-MSN 2007 Marketer of the Year
October 16, 2007 Ronald Bliwas and Charles Morgan Inducted into DMA Hall of Fame at DMA07 in Chicago
October 16, 2007 DMA Lauds House for Passage of Internet Tax Moratorium Extension
October 16, 2007 DMA's Quarterly Business Review (QBR) for Quarter III Indicates 17th Consecutive Quarter of Positive Results
October 16, 2007 Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power of Direct Marketing' Report Unveils
October 15, 2007 DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust
October 14, 2007 DMA Board Elects Donn Rappaport 2008 Chairman of the Board
October 14, 2007 It's a Brand New Day at DMEF! Foundation Raises $500,000 at Awards Dinner for Direct/Interactive Marketing Education
October 13, 2007 Direct Marketing Educational Foundation Elects New Board, Re-Elects Chairman Al Dyon
October 13, 2007 DMA Releases 5th Annual 'Response Rate Trends Report'
October 11, 2007 DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
October 10, 2007 Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award
October 8, 2007 With New DMA Seminar, Many Roads Lead to Customer Acquisition
September 27, 2007 Email Experience Council Releases Retail Welcome Email Benchmark Study
September 14, 2007 DMA Enhances Quarterly Business Review (QBR) with New Metrics
September 14, 2007 DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
September 6, 2007 DMEF's Auction for Education Kicks Off
September 6, 2007 DMA Appoints Dr. Edward T. Manzitti Vice President of Research
September 5, 2007 DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
August 23, 2007 Direct Marketing Educational Foundation and Elsevier Announce New Partnership
July 31, 2007 Email Experience Council Releases Retail Email Subscription Benchmark Study
July 26, 2007 DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
May 29, 2007 DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs
May 25, 2007 'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM
May 22, 2007 2007 MCM Award Winners Culled From More Than 200 Entries

Business-to-Business Marketing Articles
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and business-to-business marketers.

Suggested White Papers

Small Business Guide To Web-Based Video Marketing - July 2008 -- By Paul BuraniClicksharp Marketing
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008 -- By Megan OuelletListrak
The Loyalty Marketing Mix - July 2008 -- By Rick FergusonColloquy
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2
Real-Time Email Address Validation: Build or Buy? - June 2008 -- Bill Kaplan and Jodi Baier Freshaddress,Inc
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi
DMA Quarterly Business Review - Q1 2008 - May 2008 -- Direct Marketing Association
Membership In the Safe Harbor Program by Data Processors - May 2008 -- Christopher Kuner Hunton&Willams
Email Frequency: How Relevancy Tactics Changed The Rules - May 2008 -- Megan OuelletListrak
A new model for CRM - May 2008 -- Nelise Zymberg ZymbergMarketingDireto
The Brand Persuasion Wheel - May 2008 -- Ulli Appelbaum brandchannel.com
Putting the Relationship back in Relationship Marketing - April 2008 -- Andy Hasselwander and Laird RawsthorneMarketBridge
The Benefits of Partnering with an Outside Database Firm - March 2008 -- Susan Williamsonctrac
Marketing Automation and the Enterprise Opportunity - March 2008 -- Winterberry Group Winterberry Group
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content - March 2008 -- Megan Ouellet Listrak
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008 -- Megan Ouellet Listrak
The Art and Science of Email Marketing - March 2008 -- Megan OuelletListrak
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008 -- Melissa DataMelissaData
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008 -- Winterberry Group Winterberry Group
Reader's Digest Adds A New Chapter In Customized Direct Marketing With The Xerox 1:1 Lab - March 2008 -- Peloquin, MathieuXerox
DM ANALYSIS 2007 - March 2008 -- Laszlo CsankHungarian Direct Marketing Association
Quarterly Business Review, Quarter 4, 2007 - February 2008 -- Direct Marketing Association
Web Analytics - A Reporting Approach - February 2008 -- By Robert Blakeley WebMD
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008 -- by PetskyPrunier PetskyPrunier
2008 Direct Mail Format Report - February 2008 -- By Ballantine CorporationBallantine Corp
Robust Email Intergration Delivers Increased Conversion Rates - January 2008 -- By Charisse Tabak Acceleration
Increasing Response Rates with 1:1 Campaigns - January 2008 -- By L2 L2
Market Research In The New Marketing Strategy Paradigm - January 2008 -- By Joy Josephs eNumerys Global
Postal rates have gone up. Now what? - December 2007 -- by Gary Seitz C.TRAC information solutions
The Real Value of Web Analytics - October 2007 -- by Neil Bornman Acceleration
What is Address Abbreviation and Why Should I Care? - October 2007 -- by Cassiopeia Information Technologies, LLC Cassiopeia Information Technologies
7 Simple Steps to Effective Direct Mail Marketing - October 2007 -- by Avery Print and Mail Center Avery
Do it Yourself Social Media Marketing - October 2007 -- by Ross Dunn Stepforth Web Marketing Inc.
Doing Business in the Next Life - Second Life. Why Your Business Needs Second Life. - October 2007 -- by Astralcom Astralcom
Politics, Profits, and Proactive Marketing: Anticipating Spending in the World of B2i. - October 2007 -- by John F. Hood MCH
Four Ways to Make Lead Generation Marketing Simple and Effective Now - October 2007 -- by Zephrin Lasker, Pontiflex
The New Rules of Email Marketing - October 2007 -- Prepared by Silverpop Silverpop
Pushing the Envelope: The Secret to Higher Inserting Productivity - October 2007 -- by Carro Ford Weston, MeadWestvaco
DMA Quarterly Business Review - Q3 2007 - October 2007 -- Direct Marketing Association
Seven Deadly Mistakes Multichannel Marketers Make - July 2007 -- Solar Communications
Color Preferences of Consumers - October 2005 -- BuzzBack Market Research and Patone

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to demonstrate your goods and services. You'll connect with key decision makers with the ability to specify and buy your products and services. See our current events calendar.

Selected Events

09/08/2008	DMA Comprehensive Email Marketing Strategies	San Francisco, CA	Register Now!
09/09/2008	Direct Marketing Law in the 21st Century	Arlington, VA	Register Now!
09/10/2008	Circulation Achievers Luncheon	New York, NY	Register Now!
09/10/2008	Circulation YP Seminar	New York, NY	Register Now!
09/15/2008	DMA Basics of Direct Marketing	Cleveland, OH	Register Now!
09/16/2008	Insert Media Council Luncheon	New York, NY	Register Now!
09/16/2008	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
09/17/2008	Predictive Analytics On-demand for B-to-B Marketers	Virtual Seminar	Register Now!
09/22/2008	DMA Events @ Advertising Week 2008	New York, NY	Register Now!
09/22/2008	Direct Marketing Institute	New York, NY	Register Now!
09/22/2008	Revealing Retail Loyalty in Hot Demographic Segments	Virtual Seminar	Register Now!
09/23/2008	Insert Media Council Virtual Seminar	Virtual Seminar	Register Now!
09/25/2008	Predicting Customer Behavior	New York, NY	Register Now!
09/30/2008	International Search Marketing	Virtual Seminar	Register Now!
10/02/2008	Loyalty Marketing Workshop	New York, NY	Register Now!
10/03/2008	What's New, and What's Working, in B-to-B Direct Marketing	Virtual Seminar	Register Now!
10/11/2008	DMA08 Conference & Exhibition	Las Vegas, NV	Register Now!
10/21/2008	Copywriting Tools & Techniques Online	E-Course	Register Now!
10/28/2008	Recession Proof Your Direct Marketing Plan	Virtual Seminar	Register Now!
11/05/2008	Direct Marketing Institute	Chicago, IL	Register Now!
11/17/2008	DMA Basics of Direct Marketing	Richmond, VA	Register Now!
11/18/2008	Using Data To Identify and Reward Customers	Virtual Seminar	Register Now!
12/01/2008	Secrets of Copywriting	New York, NY	Register Now!
12/01/2008	Web Marketing - Design. Navigation. Analytics	San Francisco, CA	Register Now!
12/08/2008	Direct Marketing Institute	New York, NY	Register Now!
12/08/2008	National Center for Database Marketing (NCDM)	Orlando, FL	Register Now!
12/09/2008	Circulation Council Holiday Lunch	New York, NY	Register Now!
12/11/2008	Insert Media Council Roast & Toast Lunch	New York, NY	Register Now!
12/11/2008	Statistics & Modeling	New York, NY	Register Now!
01/20/2009	Copywriting Tools & Techniques Online	E-Course	Register Now!
01/21/2009	Loyalty Marketing Workshop	San Francisco, CA	Register Now!
03/04/2009	Predicting Customer Behavior	Chicago, IL	Register Now!
03/10/2009	Copywriting Tools & Techniques Online	E-course	Register Now!
03/10/2009	Web Marketing - Design. Navigation. Analytics	Chicago, IL	Register Now!
04/06/2009	Business-to-Business Lead Generation Conference	New Orleans, LA	Register Now!
04/16/2009	DMA Basics of Direct Marketing	Philadelphia, PA	Register Now!
05/05/2009	Loyalty Marketing Workshop	Chicago, IL	Register Now!

DMA Business-to-Business Council
The goal of DMA Business-to-Business council is to support the development of business-to-business professionals with ideas, information, insights and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought provoking concepts, and involvement with peers who share their expertise.